"Hey, hey, brother-in-law, this thing is some style planning and some key advertising words are nothing big," Liang Yuanxiao said.
"But there’s one key thing I have to ask my brother-in-law."
"What is it?"
"My brother-in-law has to help me find a director. I’m going to let him go to a place in Yunnan to shoot a landscape film."
The core of Liang Yuan’s overseas advertising this time is to borrow the fame of later generations _ South Shangri-La.
The hot cause of Shangri-La originated from the novel "Lost Horizon" by James Hilton, a famous British bestseller in the 1930s. It was this novel that established Shangri-La’s status as a paradise in the eyes of the western people. Even Hitler sent the Gestapo to Tibet, China, to find out that Shangri-La was trying to improve the noble and pure-blooded Germanic race plan during World War II.
What’s even more strange is that during the Second World War, American pilots jumped over the hump route to transport materials to support the Chinese people’s resistance to Japan. Because of the plane crash, they "fell" in a small valley in the tributary of the North Jinsha River in Tiger Leaping Gorge, which made the pilots forget that they had just escaped from the fear of death and blurted out that it was really the only paradise in the world.
After the end of World War II, foreign people believed that Shangri-La was really somewhere in China, but unfortunately, the ancient Chinese nation immediately fell into the war soon after the end of the anti-fascist war. When the Republic of China retreated to that tiny place, the nascent Republic fought a hard battle with the United States and North Korea, and then the two camps of the Cold War formally formed. For ordinary European and American people, Shangri-La in the Republic of China became more and more distant and mysterious.
Therefore, Liang Yuan not only registered the leaf fan and gas purifier brand as Shangri-La, but also planned to set up a small-scale processing factory in Shangri-La County in the future, so as to quickly gain popularity in the American market. The core of the whole advertising copy is that it originated from the wind of paradise and fairyland or the gas station. Liang Yuan needs a lot of real landscapes in Shangri-La.
"Brother-in-law, the director is Zhang Kaigang. Now I should arrange for someone to find him and tell him that I plan to make a landscape documentary. The budget is not limited to fully showing the original local customs."
Liang Yuan directly turned his eyes to Xi ‘an director Zhang Kaigang and turned it out. For Liang Yuan, at present, he can believe that director China also has this great director who dominated the Beiping Olympic Games in the future.
Liang Yuan and Liang Haiping outlined their overseas plans and ideas while sorting out their ideas. Liang Haiping was confused about foreign business. After listening to Liang Yuan, he said with a smile, "Xiaoyuan’s plan sounds quite moving. His brother-in-law always supports you. You can fix it as you say."
Three days later, the locomotive factory workers invited Zhang Kaigang, who was confused, from Xi ‘an to Xi ‘an.
Due to the emergency, Liang Hai Pinggen didn’t try to find a link. Liu Changhe directly got an official document from the Ministry of Railways through Shengjing Road Bureau. The depot workers carried the unit directly to Xi’ an Film Studio to call the roll. Zhang Kaigang said that the brother unit had an emergency photographer who needed the assistance of Comrade Zhang.
In the tenth century, the Ministry of Railways was stronger than the powerful department. For the employees who often traveled all over China, it was always beneficial and harmful for the Ministry of Railways to do a good job. Looking at the official document, the Ministry of Railways was bright red and printed. Zhang Kaigang did not say anything. After the work at hand, he and the factory workers flew that night
Liang Yuanshuwo Liang Haiping’s office looked at the future famous director with warm coffee in his hand.
After greeting, Liang Haiping smiled at Zhang Kaigang, who was in a fog, and said, "Zhang Dao has some urgent things to come and go in a hurry, but I hope Zhang Dao won’t take it amiss."
"There is nothing to support the construction of brother units," Zhang Kaigang said with a smile.
At this time, Zhang Kaigang’s director circle still belongs to the rookie class. Although he has made a lot of achievements, he is still in the aura of the older generation of directors. The uncompromising director temperament has not yet been cultivated, and he is still very modest and low-key
Hai-ping Liang reached out from the desk drawer and took out a "Lost Horizon" and handed it over in Chinese, saying, "Did Zhang Dao read this?"
Zhang Kaigang took a look at the cover and said, "I was particularly impressed when I read it about seven or seven years ago."
Liang Haiping laughed and said, "It’s good that Zhang Dao has read it, so it will be much more convenient for us to communicate."
Liang Haiping told Zhang Kaigang about Liang Yuan’s plan to shoot a landscape film in Yunnan Shangri-La. Finally, he said, "The first consideration is the effect if you don’t consider the film budget. The second consideration is still the effect. What we need is to perfectly reproduce the scenery described in the novel Lost Horizon through the lens."
"You can choose all the personnel at will by us. After the filming, Zhang will get at least 100,000 yuan. If the film makes us satisfied, the filming team will also get extra bonuses. The official correspondence with Xi ‘an Film Studio can be solved by the Ministry of Railways, but we can give Zhang a maximum of two weeks when we need it."
"Where is the shooting location in Yunnan?" Zhang Kaigang asked
"The traffic situation in Zhongdian County, Yunnan Diqing Tibetan Autonomous Prefecture is not very good, and we will arrange a helicopter to pick up the shooting team to enter Zhongdian," said Liang Haiping.
It’s been a week since Ning Lei went to Beijing, and it was not until last night that he called Liang Yuan and told him that he agreed to Liang Yuan’s plan in principle, but the source of funds needs to be more confirmed. To put it bluntly, he is afraid that Liang Yuan will be halfway yellow if he has no money. If something goes wrong, Liang Yuan should think about how to run away.
Ning Lei can say and agree to Liang Yuan’s plan. One is that the Republic really needs long-range f14 fighters. This thing is not generally attractive to the military. For the military, I don’t care where you come from. If you can get it, I will dare to return it. Another reason is that Liang Yuan made a corporate miracle in the first year. In addition to the East Germany project, Liang Yuan’s remaining project executives can definitely know fairly well if they have the heart to explore it.
It’s not enough for a teenager with a weak crown to create such a large-scale enterprise group in just one year. The top management should also be very curious to see how this teenager can solve the huge financial problem. Of course, all this is due to Ning Lei’s back-breaking. If ordinary people don’t pull it out to shoot, they will have to be caught by Guoan.
Therefore, Liang Yuan had already greeted Ning Lei and said that he was likely to fly to Yunnan to shoot American commercials.
Zhang Kaigang has been in a daze since the back of the car. If it weren’t for the official document stamped with the bright red seal of the Ministry of Railways, Zhang Kaigang would have run out and called the police. When Liang Haiping could send a helicopter to assist the crew in filming, Zhang Kai suddenly realized that the filming should be more complicated than China. Besides the military, where can anyone move the helicopter? Even the helicopter in the new century can be regarded as a high-end product, not to mention that even cars are a rarity in the 1910 s
Zhang Kaigang, the top director in China in the future, is definitely not bad enough. The investors, the Ministry of Railways and the army are all involved. If you say that you don’t have a deep background, you won’t even believe that Liang Haiping’s voice just fell. Zhang Kaigang just said that there is no problem.
"Good Zhang Dao is a quick talker. I’ll arrange a room for Zhang Dao. What Zhang Dao needs? You’re welcome. Just tell us directly," said Liang Haiping with a smile.
♂♂
Chapter 36 volunteered
"Director Liang works in Guangzhou _ West Nanning. At present, the workers in Xi ‘an Studio belong to secondment. If it is convenient, Director Liang had better say hello to my former unit," Zhang Kaigang added.
Hai-ping Liang nodded and said, "Okay, no problem."
"Director Zhang, it is more convenient to see which factory the shooting equipment and equipment are seconded from?" Liang Haiping asked.
"It’s still near the cloud _ south from Guangxi Bar." Zhang Kaigang said thoughtfully for a moment.
Hai-ping Liang picked up the words and dialed the garage administration section to arrange the vehicle and room matters, but now Zhang Kaigang looked hesitant and thought for a moment, then he wanted to understand the reason and said with a smile, "Zhang Dao has any requirements and questions, so just say it directly. It’s not a confidential matter to shoot a film."
Zhang Kaigang listened to Liang Haiping laughing and said, "That’s good. Can Director Liang introduce the film and its audience?"
For the film, it is important for the director to know who the film is for, just like literary films and commercial films. Generally speaking, literary films always contain many thoughtful things, while commercial films are completely different. It is enough to stimulate and make the audience feel good. Of course, some directors can combine the two perfectly, so that the film is an enduring classic.
Zhang Kaigang seems that he’d better know the shooting purpose of this film before he can get the right shot language. The whole film must have a shooting theme.
"Oh, this is the background information of an advertising film. In a month, it will be widely promoted in cooperation with two major commercial television stations in the United States. It is very likely that the ball range will be broadcast in the future. We still have great confidence in Zhang’s ability to direct, and we hope that Zhang’s ability will enable Western viewers to understand the magnificent mountains and rivers of China through the film."
Liang Haiping introduced the background of the commercial film, then pointed to the leaf fan on his desk and said, "This is a Chinese model."
Zhang Kaigang looked at Hai-ping Liang, pointing to a big heart ring with a cylindrical base. He looked at it carefully for a long time and didn’t understand what this thing was doing.
"What is this …?" Zhang Kaigang slightly embarrassed asked
Liang Haiping laughed and said, "I didn’t know it when I first saw it, but it is very common in our daily life."
Hai-ping Liang got up and picked up the leaf fan plug, pressed the socket, and then watched the nest sand. Liang Yuan said, "Xiaoyuan, you’d better adjust this thing."
Liang Yuan made the leaf fan and air purifier enter the international market as soon as possible. The design can be said to be a lot of effort. The control of equipment is not only equipped with small and multifunctional remote controllers, but also the buttons of remote controllers have been selected for international investment. It should only be five or six years before the industrial-grade film touch buttons are covered with a layer of wear-resistant modified pe on the front of the remote controller. The whole remote controller is like a touch-screen mobile phone in the future. Not to mention Liang Haiping, it is throwing all kinds of raised buttons abroad, and the home equipment is dominant. In the decade, it also makes people shine at the moment and feel tempted.
Liang Haiping has a headache about the thin remote controller with a strong sense of science and technology. He is always afraid that he will accidentally press it. Although Liang Yuan has repeatedly explained that the film button of the remote controller has a life span of over 50,000 times, Liang Haiping still appears cautious when making it.
Liang Yuan listened to Liang Haiping’s call and smiled. Because of various historical reasons, his brother-in-law has little education and is generally not high, so he has self-respect or awe for science and technology.
Liang Yuan got up from the sand and put on his shoes. He went to Liang Haiping’s desk and looked at himself curiously. Zhang Kaigang smiled and took the remote control in Liang Haiping’s hand. A red circle with a red dot indicated that the source pattern was pressed.
The side of the leaf fan ring lit up and released a faint lake blue light. At the same time, two crisp drops rang, indicating that the source was connected to Liang Yuan’s hand, and the remote control in Liang Yuan’s hand also showed milky light. Liang Yuan pressed a clover pattern icon again. This time, there was no sound, and a cool breeze came out from the whole ring and slowly passed over Liang Yuan and Zhang Kaigang in front of the fan.
Zhang Kaigang’s expression changed from curiosity to surprise, and some doubts reached out and slowly touched the heart ring.
"There is no danger," Liang Yuanxiao said.
Hearing Liang Yuanyin, Zhang Kaigang first retracted his hand like a reflex, then smiled shyly and reached out through the heart ring.
"It’s amazing that the technicians in your factory are geniuses." To make it clear, this thing is fan Zhang Kaigang’s comparison with leaf fans
After the emergence of the new century, this thing caused quite a stir abroad, with a price of 299 pounds. John Company sold more than 100 thousand leaf fans that year and was selected as one of the top ten fans of the year.
On which era, regardless of race and belief, people’s cognition of many beautiful things is still similar.